Working in a world of blue didn‘t change the world but maybe your hair or your arm pits, your skin? Well, I worked on almost all categories for the brands NIVEA and NIVEA MEN, developing full campaigns and product launches. Blue, blue, blue... here is just a little snap of all the work I did.
Categories: TV | Print | Online | OOH | POS
NIVEA Hair Care TVC
NIVEA Hair Care Print Ad
NIVEA Cellular Anti Age TVC
NIVEA Cellular Pearls Playground Range Tag On
NIVEA CELLular Anti Age Print Ad
NIVEA Men Print Ads
NIVEA Creme Ölperlen TVC
NIVEA Stress Protect TVC
NIVEA Creme Care TVC (IT)
OBI – AB INS BEET
Hardware store advertising, working hard. First concepting then designing the whole look and feel for the campaign, that’s the fun part. And when you cut out oversize daisies with plugable leaves, that‘s even more fun. Designing and crafting an environment for Germany’s biggest hardware store can truely be hard work.
Categories: Print | CI | Illustration | Digital | TV |
OBI Ab ins Beet - Aufruf
OBI Ab ins Beet Logo Animation
OTTO – TVC THE BODYBUILDER & ONLINE
When delivery guys get a free workout from professional bodybuilders, then they must be delivering a washing machine... em, yes sure. Well, that‘s at least what happend in our TVC. In short commercials, extreme personalitites ‚tested‘ the delivery service from OTTO, without the brand taking itself too serious.
Categories: Online | TV | Social Media
Facebook Post GIF - Kunstwerk aus Stahl
Facebook Post GIF - Immer in Höchstform
Facebook Post GIF - Die Maschine
Facebook Post GIF - Perfekter Kräftehaushalt
Facebook Post GIF - Echtes Wasch-Brett
JIM BEAM – LAUNCH OF A REDESIGNED BOTTLE INCLUDING THE DEVELOPMENT OF A FULL CI MANUAL.
For this project we were asked to create a fully new CI Manual for the bottle relaunch of the Bourbon range of Jim Beam. Therefore we shot key visuals for each flavor including the new guidelines and highlighting the special design and taste features for each flavor. In total we shot around 20 motifs, each with its very own and unique treatments. It was a great project, which we were able to guide from beginning to end. You can now go see the result in all shops around the world, as the bottle launch just started in April 2016.
Categories: CI | Branding | Print | Online | POS
Jim Beam Core
Shooting for Plain and InSitu Motifs for the JimBeam Core Category.
New Jim Beam Corporate Identity
Development of the new CI for the Global Brand Jim Beam.
Jim Beam Core Plus
Shooting for Plain and InSitu Motifs for the JimBeam Core Plus Category.
Jim Beam Mixers
Shooting for Plain and InSitu Motifs for the JimBeam Mixers.
LTUR – NIX WIE WEG
These films were part of 2016's L‘TUR Last Minute Campaign „Nix wie weg-Moments“. I really like the fact, that we get a great story told with humour in a few seconds and to round this up: Germans are known for their none existing humour ... this proves you wrong! In the second stage the campaign was rolled out in POS, print and online extensions using the reasons, that prevent you from going on holidays irrelevant.
Categories: Online | TV
LTUR - Nix wie weg 'Stefan'
LTUR - Nix wie weg 'Julia'
1 & 1 – USELESS APP CAMPAIGN
Twitter, Instagram, YouTube not loading? No coverage, well I guess you are with the wrong provider. These short and sweet posters and print ads tell exactly this story very quick and dirty. Better change to 1&1 when seeing this problem.
Categories: Print | Illustration
For the newly founded PR company AWAKE Communications I designed a full CI from scratch. AWAKE is company thats stand for communication the sustainable way. They put a focus on fashion and lifestyle companies that have it both: the aesthetics AND the ethics.
Regarding these values I developed a Logo including a color concept, that is all new and authentic but natural and pure as well. The typography goes align with its simple and clean appearance.
The project promotes the website http://adofdamonth.com, a platform where great advertising campaigns are judged online. It was a job, that took a lot of patience but I could show my love for details and illustration in this project.
PHOTOLIA – A PORTFOLIO MAGAZINE
I created an editorial design for a very talented photographer. Based on his photos I tried to display all the facets he captured, in a simple and clean design. Photo Credits: dominikleiner.com
Categories: Print | Editorial
LITTLE RED RIDING HOOD FIGHTS BACK
CHILDREN‘S BOOK FOR MARTIAL ARTS SELF-DEFENCE KIDS CLASS
This Project was initiated to create awareness for children‘s self-defense classes from the World Black Belts Center in Dubai. We wanted to approach the parents and children in an unknown and slightly shocking way, to visualise the importance of self-defence classes for children, so we gave the ending of the very well known story „Little Red Riding Hood“ a unforeseen twist.
For me personally, it was a great experience to actually create and illustrate a whole book. Other people write books, I challenged this project by drawing a story. Something I fell in love with. To flip through the book clickhere.
It won Gold at Dubai Lynx Awards in Direct.
Categories: Print | Illustration
HINZ & KUNZT – CARDBOARD CAMPAIGN
So, we made cardboard the hero of the campaign, due to no budget, elections coming up in the city and a huge problem – homeless people in the streets of Hamburg and huge office spaces unused because of real estate speculations.
It was key to create something that would stand out amidst all the political campaigning in the city. As there was basically no budget, the campaign needed to create a lot of media attention in order to make the topic important in public debate. It was also key to win supporters to make the campaign happen in the first place. In the end the real goal was to help shift the election in a favorable direction: from the conservative to a more social government.
Categories: OOH | Illustration | Print
Hinz und Kunzt Cardboard Campaign
This Campaign was also pretty successful:
Cannes Lion 2011 - Bronze + shortlists Eurobest 2011 - Gold + shortlists ADC Germany 2012 - Bronze RedDot 2011 BOB 2011 - Bronze + shortlists One Show 2012 - Merit ADC*Europe 2012 - Shortlist (Design) PlakaDiva 2012 - Silver (Ambient) German Media Award 2012 - Shortlist (Media)
NIKE for DUBAI OPEN
Poster design for NIKE for the Dubai Open.
Design | Illustration | Print | OOH
CREATE AWARENESS FOR BREAST CANCER IN A SOCIETY WHERE YOU DON’T EVEN TALK ABOUT BREASTS.
How do you create awareness for breast cancer in a society where talking about breasts is already a taboo?
In this case we had to reach women directly and educate them on the importance of self-examination. During the breast cancer month we grabbed the women’s attention with an unusual ambient piece: the One Breasted Mannequin. Placed in a lingerie store with supporting material like fitting room stickers and tags on cloths. To raise further attention we also launched a website with additional information and links for help and support.
Categories: OOH | Digital | PR
Bare Essentials - One Breasted Mannequin
With this Out of home installation we won some very nice awards.
Cannes Lion Shortlist Promo 2009 Cannes Lion Shortlist Media 2009 One Show Shortlist Outdoor 2009 Gold Dubai Lynx Media 2009 Silver Dubai Lynx Promo 2009 Bronze Dubai Lynx Outdoor 2009 Shortlist Dubai Lynx Integrated 2009 Grand Prix Mena Cristal Outdoor 2009 Gold Mena Cristal Outdoor 2009 Gold Mena Cristal Direct 2009 Gold Mena Cristal Promo 2009
Say cheeeeeese, because President has new flavours and we like all of them. Each flavour got its own poster, with a beautiful illustrated world surrounding the packshots.
Categories: Illustration | Print
For NIKE 5 Event we created a small outdoor campaign and instore activation ideas, including a lenticular invitation card.